Giant Bicycles was established in 1972 and it has grown to be the world's leading bicycle manufacturer. It creates high-quality bicycles that are tested by elite athletes on the global stage. However, Giant also wants riding to be accessible for all riders. So it creates bicycles across a wide range of price points.
Giant's purpose is to unleash each rider’s full potential. The brand is committed to helping riders achieve their goals - whatever they might be. As a result, it is a highly innovative brand. Giant introduced lighter, stronger aluminum frames at a time when the industry standard was steel. It was the first to make carbon fiber bikes widely available to the world. It defined the look and feel of modern road racing bikes with its Compact Road technology. And it revolutionized off-road performance bikes with Maestro Suspension.
This is what it means to ride unleashed
Build full ecosystems of bikes and gear to help riders push their limits.
Optimize the experience
Innovate and create a feeling of new capabilities and exhilaration.
Grow the community
Celebrate rider activities and achievements together.